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Fashion

fuse fashion network appoint Yellowdoor to handle PR

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By The Drum Team, Editorial

November 2, 2012 | 1 min read

Hallett Retail owned fuse fashion network has announced the appointment of Yellowdoor to launch its e-commerce offering, create an integrated marketing campaign and handle its PR.

The agency will also be expected to produce creative assets including campaign imagery, POS and online imagery.

Wendy Hallett, managing director at Hallett Retail, said: “Yellowdoor has created a brand strategy for fuse fashion network that we are confident will meet our business’s ambition of becoming a popular high street and online shopping destination of choice for fast fashion, and somewhere shoppers know they can discover brands as unique as them.

“Yellowdoor has proved that the company really understands fuse fashion network and its consumers and we are delighted to continue this relationship to build awareness of the brand with a wider audience.”

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