Apple run adverts in UK newspapers apologising to Samsung over copyright case

Apple has taken out adverts to issue a new apology to Samsung, having been order to reword the initial statement.

The apology has appeared in UK newspapers within 24 hours of Apple being ordered to reword its initial statement

The latest apology is far more straight forward than the previous one, which seemed to mock Samsung, claiming that the company brought out products which were ‘not as cool’ as Apple’s.

The latest apology reads; “On 9th July 2012 the High Court of Justice of England and Wales rules that Samsung Electronics (UK) Limited’s Galaxy Tablet Computers, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple’s Community registered design No.0000181607-0001. A copy of the full judgement of the High Court is available on the following link

“The judgement has effect throughout the European Union and was upheld by the Court of Appeal of England and Wales on 18th October 2012. A copy of the Court of Appeal’s judgement is available on the following link There is no injunction in respect of the Community registered design in force anywhere in Europe.”

Apple initially claimed that rewording the apology would take two weeks, although the latest apology has appeared in UK newspapers less than 24 hours after being ordered to rephrase its statement.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.