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Nando's and ASOS TH_NKs digital with agency appointment

Nando’s and ASOS have both appointed TH_NK to handle their digital strategy.

The agency has been appointed by Nando’s to develop and implement a global digital strategy as the restaurant aims to tie together the experience for customers from all regions.

Paul Appleton, marketing director at Nando’s Group, said: “The team from TH_NK will be working with Marketing Directors from all over the Nando’s World to build a common approach to our digital presence. They’ll also be working closely with us to develop and launch some incredibly exciting global innovations. We’re delighted to have them on the team.”

Online fashion brand ASOS has asked TH_NK to work on a strategic project which it hopes will ‘set the pace’ for the brand’s digital future.

James Hart, ASOS director, said: “The next stage in the ASOS journey is to transform our platform into one seamless, personal and inspiring fashion experience for any twenty-something, anywhere in the world. TH_NK have been an integral partner, as an extension of our in-house team, working with us to progress this.”