Irish-based travel retailer, lowcostholidays.ie, part of lowcosttravelgroup, has appointed global network, Affiliate Window as its sole performance marketing partner, ending its relationship with TradeDoubler.
The migration to Affiliate Window will see the consolidation of lowcostholidays.ie’s publisher partners onto one network for a European-wide offering. Affiliate Window plan to utilise the learnings and key resources from other countries to grow the programme to its full potential.
Head of online marketing for Low Cost Travel International, Pauline Pasquier, commented: “lowcostholdiays is delighted to be moving its Irish affiliate programme exclusively to Affiliate Window. We have experienced continual growth and success with the UK site through the performance channel and longstanding relationship with Affiliate Window and expect to see the same level of success with the Irish programme.
“We look forward to partnering with new, relevant and targeted publishers to maximise our exposure and potential in the channel.”
Anjulie Truong, client services manager for Affiliate Window, added: “We are delighted that lowcostholidays.ie has taken the decision to move their programme to Affiliate Window. It is a great endorsement of the hard work and strong relationship we have built with the lowcosttravelgroup over the past six years.
“We are excited to be appointed the partner of choice for lowcostholidays.ie and welcome the chance to expand their existing online strategy.”