Kenco launches new campaign aimed at UK workplaces developed by MARS\Y&R

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By The Drum Team | Staff Writer

October 31, 2012 | 1 min read

Kraft Food's brand Kenco Millicano has launched its business-to-business campaign developed by MARS\Y&R.

The agency was tasked with developing a campaign aimed at UK workplaces via a range of channels including digital as well handling the trade launch of Kenco Millicano through the ‘Away from Home’ channel.

Stuart Hartley, customer marketing manager at Kraft Foods, commented on the campaign: “MARS\Y&R presented a truly compelling creative approach to launching Kenco Millicano to a business-to-business audience. Their fmcg credentials combined with their channel knowledge make them the natural choice for the job.”

Paul Cope, business director at MARS\Y&R added: “Currently there is a perception that the coffee drinking experience in many workplaces remains a poor one and that it lags behind the “premium-station” that has taken hold of so many areas of consumers’ lives.

“Kenco Millicano will change all of that and we are confident that our campaign will demonstrate the quality and great taste that the brand delivers and how easy it is to enjoy a decent cup of coffee in the workplace.”

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