Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Halloween-themed poster supports Hovis' relaunched Seven Seeds loaf

Hovis tie-in the loaf's pumpkin seeds content with Halloween

To promote the recently relaunched Seven Seeds loaf Hovis has released a national Halloween-themed campaign.

Created by JWT London the advert features the infamous Halloween pumpkin, which is in the process of being carved. As Hovis Seven Seeds loaf includes pumpkin seeds the image is accompanied by the strapline ‘One of the Seven Seeds’.

The creative aims to reinforce the healthy addition to the Hovis family and is the first to be produced by JWT London for Hovis since winning the account earlier in the year.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis