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Halloween-themed poster supports Hovis' relaunched Seven Seeds loaf

To promote the recently relaunched Seven Seeds loaf Hovis has released a national Halloween-themed campaign.

Created by JWT London the advert features the infamous Halloween pumpkin, which is in the process of being carved. As Hovis Seven Seeds loaf includes pumpkin seeds the image is accompanied by the strapline ‘One of the Seven Seeds’.

The creative aims to reinforce the healthy addition to the Hovis family and is the first to be produced by JWT London for Hovis since winning the account earlier in the year.