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EE rolls out first advertising campaign across press and outdoor

Campaign using JCDecaux site

The advertising campaign to support the roll out for mobile broadband network EE has begun to roll out.

The campaign includes nationwide press advertising with double-page spreads being taken within national titles across the country, including The Sun, The Daily Mirror, the Daily Express and The Herald.

Out of Home advertising has also been included by creative agency Saatchi & Saatchi, with media bought and planned by MEC.

A TV campaign featuring actor Kevin Bacon promoting the service is also scheduled to break on Saturday 3 November.

The roll out of the new branding began on Monday, designed by Wolff Ollins.