The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

October 31, 2012 | 1 min read

This striking film from Canada offers a humorous reminder of the correct procedure if someone has a cardiac arrest. You could argue that - in a coded way - it is rather too candid about the futility of attempting CPR but this is entirely unintentional and worth overlooking in favour of the importance of its overarching message.

Agency: Agency59 (Toronto)

Creative Team: Brian Howlett / Ketan Manohar / Naeem Walji TV Producer: Maggie Kelly Film Prod Co: Cartilage Inc (Toronto)

Director: Vincenzo Natali

Producer: William Cranor / Matthew Kloske Dir of Photography: Jeremy Benning Post-Prod House: Alter Ego (Toronto) Editing House: Married to Giants (Toronto) Audio House: RMW (Toronto)