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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Understanding user experience: Common mobile UX mistakes brands make

In 2012, what are the most common mistakes companies are making in relation to UX? As part of The Drum's UX Guide, published on 26 October, we spoke to a collection of the UK's leading user experience practitioners and consultants, asking them to give their take on the latest issues and trends within the UX sector.