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Something Wicked partners with McGrath O'Toole for A/W 2012 collection and e-commerce site launch

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By The Drum Team, Editorial

October 30, 2012 | 1 min read

Lingerie brand Something Wicked has worked with Leeds-based creative agency McGrath O’Toole to create an e-commerce platform for the brand.

The e-commerce site coincides with the launch of Something Wicked’s A/W 2012 collection, designed exclusively by Leanne Brooke. McGrath O’Toole has also worked with the brand to develop a range of marketing services, including advertising, digital marketing, and ongoing brand development.

Yorkshire-based fashion photographer, Sean Knott, shot the brand imagery for the campaign.

CEO and co-founder of McGrath O’Toole, Martin O’Toole, commented: "We’re supremely delighted to have helped develop the brand and site for Something Wicked. The project has been 14 months in the making and we’re therefore very pleased that the look-book and website have received such a phenomenal response.

"The key to success in this project was always about creating a high-end, premium brand that could stand up against the likes of Coco de Mer and Agent Provocateur. We’re confident we’ve done just that and are very much looking forward to continuing our work in developing this new and exciting brand."

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McGrath O'Toole

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