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Personalised shopping app released by notonthehighstreet.com using Facebook Connect

Online marketplace notonthehighstreet.com has released a mobile personalised gift finding app ahead of the Christmas season, to aid customers searching for the perfect present.

Developed by Grapple, the free-to-download iOS app aims to harness Facebook Connect to offer insight into personalised shopping.

The app will aim to help find personal gifts relating to the intended recipient’s personality and also enable purchase and delivery.

Holly Tucker, co-founder of notonthehighstreet.com, explained: “We are proud to launch the notonthehighstreet.com Thoughtful Gift Finder app that simplifies finding the ‘perfect gift’, matching personality traits with our diverse range of original, quality products. Mobile traffic has increased over the past 12 months and now represents almost a quarter of all visitors to notonthehighstreet.com, so it was important for us to acknowledge this significant channel for our customers and create an app that was easy to use and fun.”

The app will be live to download from today (30 August).