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Tesco and Topshop both unveil trick-or-tweet campaigns for Halloween

By The Drum Team | Staff Writer

We Are Social

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Tesco article

October 29, 2012 | 2 min read

Tesco and Topshop have both announced the launch of Twitter campaigns in the run up to Halloween.

The Tesco Wine campaign, created by We Are Social, aims to encourage engagement in the community by tweeting Halloween-themed questions and teasers to the brand’s followers.

Today, Tesco Wines will share an invitation to the Twitter Party - a group conversation held on the network for a period of time, with the designated ‘# HalloWine’ hashtag signifying involvement – with those who retweet the invite being in with the chance of winning prizes from Barefoot Wines.

Lisa Thomas, marketing manager for the Tesco Wine team, said: “We Are Social has created a campaign that is fun and engaging and resonates perfectly with our target audience. With Halloween falling on a Wednesday this year, I’m sure there will be thousands of people at home getting into the Halloween spirit, so this seemed like the ideal way to bring our community together and share some of our favourite scary Halloween moments.”

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Topshop has also unveiled a Twitter campaign, encouraging people to tweet @Topshop with a picture of their Halloween outfit using the hashtag #TrickorTweet between 26 and 31 October.

The fashion brand has launched ‘Topshop Tweet Shops’ in various stores, where tweets will be used as currency for cosmetic items.

The tweets judged the best each day will be rewarded with a £100 gift card.

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