NOOK launches first UK ad campaign with Mullen
NOOK, a division of Barnes & Noble, has today introduced its first UK advertising campaign to promote its NOOK Simple Touch GlowLight eReader.
The campaign is the first from Barnes & Noble since it announced the international expansion of NOOK into the UK market, and was created by Mullen.
The campaign includes a TV ad – set to air during shows such as The X Factor, Downton Abbey, The Alan Titchmarsh Show, Coronation Street, The Big Bang Theory, True Blood and The Only Way Is Essex – as well incorporating outdoor, print and online advertising.
The voice-over for the TV ad begins “Do you read in bed? Do you read out loud or in your head? Do you need a lamp to see? And does it leave your bed-mate be?”
A woman is shown reading using a NOOK light while her partner turns off the bedside lamp.
Patrick Rouvillois, international MD for NOOK Media LLC, said: “This is a common clash between couples at bedtime.
“Our new campaign sheds light on this age-old issue and celebrates its resolution with NOOK Simple Touch GlowLight, the first device perfected for both bedtime and outdoor reading.”
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