Tyre brands Goodyear and Dunlop have appointed MediaCom as their media agency for Western Europe from 2013.
The appointment will consolidate the relationship between the companies, with MediaCom already working with Goodyear Dunlop across 10 marketing, increasing the number to 19 with France, UK and Spain being added.
Euan Jarvie, EMEA COO, who led the pitch process, will act as global account director across the business.
Pierre Santoul, marketing director EMEA for Goodyear Dunlop, commented; "We selected MediaCom for its ability to offer us an optimal mix of strategic services and a strong market presence in Western Europe. It is this mix that we believe will best serve our media needs for Goodyear and Dunlop in Western Europe in the most cost-efficient and effective manner.”