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MediaCom Sir Martin Sorrell WPP

WPP reports 1.6% rise in revenue for Q3 of 2012

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By Stephen Lepitak, -

October 25, 2012 | 2 min read

Global marketing group WPP has reported an increase in revenue of 1.6 per cent, to reach £2.496 billion in the third quarter of the year.

The company, which owns marketing services companies such as Mediacom, AKQA and JWT, also reported a growth in revenue for the first three quarters of 2012 by 4.2 per cent to £7.468 billion.

The group has said that it saw slower growth across consumer insight and public relations and public affairs than in the first half, particularly in September. The strongest sectors were found to be across advertising and media investment management, branding & identity, healthcare and direct, digital and interactive communications, similar to last year.

In total, the amount of new business brought into the overall company was worth £884m in billings, a shortfall in comparison with the £1.430 billion during the same period in 2011.

£181m worth of new billings were generated by Ogilvy& Mather, JWT, Y&R, Grey and United, while media investment management company GroupM brought in new business to the tune of £579m.

In total for the year so far, this means that WPP has brought in new billings worth £3.359 billion, ahead of last years figure at £2.631 billion.

So far this year, WPP has been involved in 56 business transactions internationally, including 25 acquisitions and investments, 18 of which were in 'new media' companies, 21 in consumer insight, including some involved in data analytics and the application of technology, with another 10 'driven by client or agency needs.'

In line with the Group's strategic focus on new markets, new media and consumer insight the Group completed 56 transactions in the first nine months, 25 acquisitions and investments were classified in new markets (of which 18 were in new media), 21 in consumer insight, including data analytics and the application of technology, with the balance of 10 driven by individual client or agency needs.

Looking ahead to the rest of the year, the statement explained that the group would focus on growing revenue and it's gross margin 'faster than the industry average' which would be driven by new media, industry insight and creativity.

MediaCom Sir Martin Sorrell WPP

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