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Bauer Radio report ‘best ever’ RAJAR performance for Magic and Kiss

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By John Glenday, Reporter

October 25, 2012 | 2 min read

Bauer Radio is celebrating a strong set of RAJAR results which it describes as the ‘best ever’ for two of its flagship stations; Magic and Kiss FM.

Figures show total listeners to the station rising to hit 13.4m, following increases in reach, hours and share quarter on quarter, driven by strong growth in London where Magic 105.4 and Kiss100 are ranked number 1 and 2 respectively for commercial share.

Magic’s breakfast show, hosted by Neil Fox, did particularly well with a 16% increase in reach year on year and a 35% boost in hours listened over the same period, resulting in a 6.6% audience share.

Kiss meanwhile recorded its highest ever audience share of 5.8% and its highest number of hours listened which topped 12.3m to see its reach up 14.6% to hit 1.95m.

Bauer was also boosted by an increased focus on sodial media channels, with 6m connections made via apps, Facebook, Twitter and websites.

Dee Ford, group managing director radio, Bauer Media, said: “We’re delighted to see increases for Bauer in reach, hours, share and commercial share this quarter in what are very strong RAJAR figures for the company. Even more delighted when you compare this performance to our competitors.

“Our continued commitment to local and national audiences has paid off through strong performances from our Place and Passion Portfolios, led by phenomenal results from Magic and Kiss in London. This London performance in particular, we believe, is down to great programming choices, talented presenters and brilliant events that captured the feel-good factor across an unforgettable summer.”

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