Amazon introduces LOVEFiLM on Kindle Fire

Online retailer Amazon will today launch its film rental service on its Kindle Fire HD and Kindle Fire platforms with a suite of popular titles including; Tinker Tailor Soldier Spy, Karate Kid and Gnomeo and Juliet, with members able to enjoy new features such as the Watch List, X-Ray for Movies and Whispersync.

A one month free trial is being offered to people wishing to give the service a whirl with functionality including the ability to create an unlimited streaming playlist and interact with titles via on touch access to the Internet Movie Database.

The retailer has also introduced Whispersync technology, a pause and resume function which allows subscribers to pick up a film from where they last left off on any device.

Jim Buckle, Managing Director at LOVEFiLM, said: "Every Kindle Fire HD and Kindle Fire in the UK comes with seamless integration of LOVEFiLM giving users access to thousands of movies and TV shows. This is a huge moment for LOVEFiLM and continues to expand our multi-platform offering - delivering the very best content onto the most popular devices, which can only be great news for film and TV fans."

Jorrit Van der Meulen, VP Kindle, Amazon EU added: "The minute customers turn on their Kindle Fire HD they will have instant access to our vast content ecosystem of apps, games, songs, books and magazines, plus thousands of fantastic movies and TV shows from LOVEFiLM. When combined with our unmatched cross-platform interoperability and standard-setting customer service, we're sure UK customers will love Kindle Fire HD and Kindle Fire."

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