Kryolan gets make-over with Propaganda
Professional make-up brand Kryolan has had a make-over by Propaganda, with the introduction of its ‘Make-up is A Science’ strapline.
The re-brand was launched to over 200 make-up artists, media and bloggers at a series of events, with Propaganda’s redesign of the packaging, advertising and website to go live next month.
Richard McMurrough, Propaganda director said: “We’ve used the scientific origins of this company to re-brand the only independent make-up maker for professionals. Our insight-driven approach is key to our success where we put knowledge before assumption and strategy before tactics.
“It’s been a project close to our hearts; we’ve a deep understanding of the beauty industry having created our own make-up brand, Illamasqua, which is manufactured by Kryolan.”
Content created with:
Propaganda
Find out more