Kmart shows off its range of Halloween costumes in creative by Draftfcb Chicago

American chain Kmart showed off some of its choice of Halloween costumes in this 90 second spot by Draftfcb Chicago as it set the Guinness World Record for most costume changes in an eight hour period.

Racking up over 150 costume changes in six hours and five minutes, Monternez “Monty” Rezell, a contestant for America’s Got Talent, changed into each costume – which consisted of at least three pieces – unassisted.

The retailer set up shop in the parking lot of Kmart’s Addison and Kimball location in Chicago with a Big Freeze Camera system and invited the neighborhood to watch, with top ‘mummy bloggers’ invited along to see the event.

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