Charity DEBRA unveils ‘peel here’ app with Publicis London to highlight pain of those who suffer from Epidermolysis Bullosa

National charity DEBRA, which offers specialist care to those suffering from Epidermolysis Bullosa (EB), has unveiled a hard-hitting Facebook app with Publicis London to help raise awareness of the condition.

EB makes the skin blister at the slightest rub, so the app asks “Want to know what it’s like to be the parent of a child with EB?”, with the invitation to ‘peel’.

When the bandage is peeled away, the child informs the public that “EB is a blistering skin condition. When my dressings are changed it can peel away the skin too.”

Victoria Field, DEBRA communications and PR manager, said: “DEBRA is extremely fortunate to have the opportunity of working with Publicis on what is the charity's first ever digital campaign. Their unique creativity has enabled DEBRA to communicate an important yet complex message in a direct, fresh and relevant way. We are delighted with the campaign and are confident it will help us reach and engage with a much wider audience and spread awareness of this devastating condition.”

The campaign was created to mark the beginning of EB Awareness Week, which will run from 25 to 31 October.

Will Arnold-Baker, MD of Publicis London, which worked pro bono on the campaign, said: “It’s impossible to fully appreciate how severe EB can be without first-hand experience, but we believe that by allowing people to interact with the campaign, they will appreciate the condition a little better. The work that DEBRA does is important and we’re proud to be helping spread awareness of the charity and EB.”

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