M&C Saatchi Mobile set to expand into Australia, led by Sarah Di Mento
M&C Saatchi Mobile has announced that it is to expand into Australia with a new office in Sydney, where it will be led by Sarah Di Mento in the role of business development manager.
Di Mento said: “The Australian market is ready. Our entry strategy is very similar to what we’ve deployed and been hugely successful with in the UK and US markets, as well as our recently opened South Africa office [opened, August 2012]. By being the first to enter the Australian market we intend to maximise our position early and shape the industry.
“Our biggest challenge is making brands believe mobile should be an intrinsic part of their digital marketing campaign and not just an afterthought. However, the global M&C Saatchi Mobile case-studies are testament to colossal impact we’ve had on the brands we work on.”
The new office will provide services including media planning and buying, creative & production and consultancy.
It was predicted last month that M&C Saatchi would continue its acquisition and growth spree following its increase in profits.
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