James Villa Holidays appoints 7thingsmedia to handle affiliates
James Villa Holidays has appointed 7thingsmedia to manage its affiliate marketing programme.
Chris Bishop, founder and managing director of 7thingsmedia, said: “The team are delighted to win the James Villa Holidays account. We are looking forward to developing the programme activity and strategy whilst introducing the brand to market-leading innovations.”
Replacing Starcom MediaVest, 7thingsmedia will provide James Villa Holidays with strategic insights into the potential of performance-based marketing whilst building relationships with travel publishers and travel aggregators.
Andy Smith, marketing director of James Villa Holidays, said: “James Villa Holidays needs an agency to develop our affiliate programme and meet our growth plans; throughout the pitch process we have been extremely impressed with 7thingsmedia’s passion, insights and the experience they have within their affiliate team. We are confident that 7thingsmedia are the best agency to meet our online objectives.”