YouTube launches 'Campaigns' tool to help charities increase support

YouTube has launched a new tool as part of its Nonprofit Program which has allowed organisations to create campaigns, track their progress, set goals like increased views or subscribers, and accept contributions.

To use the service, simply called ‘Campaigns’, nonprofit organisations must create a YouTube channel and apply to Google for Nonprofits. Following this, an overlay will feature in each campaign video to encourage viewers to contribute as well as display the progress of the charity via a ‘digital thermometer.’

So far, over 18, 000 charities have signed up for the YouTube Non-profit Program.

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