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Wall Street Journal launches Korean News site as part of global expansion plans


By The Drum Team | Editorial

October 20, 2012 | 2 min read

Wall Street Journal has launched a local language edition in Korea as part of the latest development in its 'WSJ Everywhere' strategy, which drives the franchise’s development across new geographies, platforms and devices.

Through this strategy the site has launched 11 sites in eight languages, including Chinese, Japanese, Spanish and German.

The Korean edition has been edited from Seoul for local readers who will instantly see the Korean-language edition when they go to WSJ.com as the site automates to the local site depending on where the user is based.

In the first week of its launch, the site received over two million page views.

Lex Fenwick, chief executive officer of Dow Jones & Company and publisher of The Wall Street Journal commented on the launch: "We live in a connected world. What happens in one relatively small market can have a massive impact around the globe.

“The goal is to take our global footprint and connectivity, and create local platforms through which readers, no matter where they're based, can link to the world. This is particularly important in high-growth markets such as Korea."

Robert Thomson, editor-in-chief of Dow Jones & Company and managing editor of The Wall Street Journal added: "We have built one of Asia's largest news organizations and are ideally positioned—across geographies, languages and technologies—to deliver the flow of news and analysis the region's business leaders and government decision-makers need to make better informed decisions.”

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