Video game retailer Game has announced the appointment of MHP Communications to handle its PR.
The consumer and brand PR offering at the agency, Brand at MHP, will be expected to support new product launches as well as promoting the brand in the run up to Christmas.
Anna-Marie Mason, Game's marketing director, said: "Game has lots to look forward to with an exciting and ambitious programme of activity planned for the rest of the year.
"Brand at MHP is the ideal partner to support us with this. The team impressed us with their fresh strategic thinking and record of innovative delivery, so we are looking forward to working with them to help strengthen our position on the high street and online as we build the UK’s most valuable community of gamers."