By The Drum Team | Editorial

October 19, 2012 | 2 min read

In a bid to urge consumers to maximise power use from their batteries Duracell, along with the Energy Savings Trust, has released an online video to showcase just how much battery power goes to waste.

New research has revealed that one third of alkaline batteries thrown away may still have up to 67 per cent of useable power left inside. Unknown to most consumers, many ‘high-drain’ devices such as digital cameras and MP3 Players, may stop working long before its batteries’ power is used up due to a power default switch inside the device, but this doesn’t mean the battery is dead.

Leigh Tomlinson, business leader for Duracell UK and Ireland, commented: “Duracell batteries are designed to get high performance out of high-drain devices like digital cameras and out of frequently used devices such as MP3 players, remote control toys and video game controllers.

“The Powercheck function shows you how much power is left straight away helping maximize power use and reduce wastage.”

Chief executive at the Energy Saving Trust, Philip Sellwood, added: “We can all do our bit to save energy and reduce our carbon footprint and at Energy Saving Trust we welcome this opportunity to encourage consumers to use battery power more efficiently.

“In partnership with Duracell we have created practical guidance on how this waste of energy can be avoided and how batteries can be used more efficiently in the home.”

Duracell Energy Savings Trust Public Relations

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