Provider of marketing technology and real-time bidding specialist, Digilant has announced the appointment of White Label Media to handle its PR and social media activity in the UK.
The move follows Digilant’s recent rebranding project as the business looks to expand its UK presence for providing marketers with an independent platform to support the entire media buy. Digilant aims to help brands and agencies better reach their target markets using digital media platforms and technology such as real-time bidding (RTB).
White Label Media now looks to provide Digilant with strategic direction as the company focuses its efforts on ‘plain speak’ and de-mystifying the market.
Managing director of Digilant, Simon Haynes, commented: “White Label Media was able to combine acute industry expertise with a real empathy and passion for the Digilant product and its PR goals. Such an equation has been rare and after a very thorough process this marked White Label Media out as the ideal partners for us.”
Gina Sharp, PR director, White Label Media, added: “It’s great to win a client that shares our philosophy that ‘plain speak’ and transparency are vital in a market which has historically been dominated by too many acronyms and questions over its integrity.
“It’s also interesting to work on an account which demonstrates the positive effect that being able to accurately micro-target an audience can have for products and brands planning for display, video and mobile advertising campaigns.”