DFS appoints Salmon to deliver new multi channel strategy

DFS has selected e-commerce specialists, Salmon to create, deliver and manage the implementation of its new multi-channel e-commerce platform. The platform is set to be a key component for the sofa company to help drive its new multi-channel strategy.

Salmon will be involved with the implementation of DFS' new e-commerce platform

Given the nature of our proposition, the majority of DFS’s sales still happen in store. Our multi-channel strategy is based on ensuring customers receive the very best experience to support their specific needs at the various stages in the shopping journey.

“The tricky bit is going to be bringing together all the pieces – people, partners and systems. Salmon’s experience in these three areas was key to our decision to choose them as our partner,” commented Tim Stacey, online and business development director.

Stacey added: “With an experienced team at DFS and a clear online proposition for the UK and Ireland we very much look forward to working with Salmon to provide a world class multi-channel offering for our customers.”

Salmon CEO, Neil Stewart, added: “We are delighted to be working with DFS to deliver the next stage in their multi-channel strategy.”

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