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By The Drum Team | Editorial

October 19, 2012 | 2 min read

To celebrate the release of Skyfall, the 23rd instalment in the James Bond series, Coke Zero has revealed the next stage in its ongoing partnership with the franchise, which began in 2008 through the brand’s association with Quantum of Solace.

To showcase its association Coke Zero filmed a promotional online video in Antwerp showing consumers striving to ‘unlock their inner 007’ in a bid to win exclusive tickets to see the film. Users of the Coke Zero vending machine are offered the chance to win tickets by fulfilling the time challenge to race across the station to collect their tickets.

The video sees regular commuters take part in their own Bond adventure as they overcome obstacles en-route, from a fruit-sellers oranges tumbling at their feet to distractions involving a beautiful girl. As they race against the clock through the station, they hear the renowned ‘James Bond Theme’ brought to life through instruments of carefully positioned buskers.

On reaching their goal, the stars of the video have to fulfil one final challenge to sing the James Bond theme before receiving their exclusive tickets.

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Skyfall is released in cinemas nationwide on Friday 26 October.

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