Facebook launches Global Pages for brands

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By The Drum Team | Editorial

October 18, 2012 | 1 min read

Facebook has launched Global Pages, a new feature that will allow brands to offer their visitors more localised content.

Facebook's Global Pages in action

When visiting a brand page, Facebook users will now be directed to the best version of the page according to their location. This means that brands will only need one page name and URL to offer regionalised content - such as cover photos, apps, milestones and newsfeed stories - to their visitors from around the world.

In a further development Facebook has now made its new mobile app install ads available to all developers.

In a blog post, Facebook developer Vijaye Raji wrote: "For years, many apps and games on Facebook.com have used ads as an important part of their growth strategy.

"Now we are bringing these opportunities to mobile apps. With these new ads, mobile apps and games of all sizes across any category can reach the right audience, at scale."

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