Carat promotes Tracy De Groose to chief executive
Carat has announced the promotion of Tracy De Groose from managing director to the newly created position of chief executive.
She said: “Standing still is not an option. We have already transformed the business and achieved so much, but there is much more to do. In my new role, I look forward to working with Carat’s management team to accelerate our reinvention to a media agency more closely aligned to clients’ business success.”
The agency has said that the promotion comes on the back of her achievements since joining Carat in September 2010.
Rob Horler, chief executive of Aegis Media UK, said: “Carat continues to increase its capabilities throughout the UK and Tracy’s well-deserved promotion reflects our desire to continue to deliver greater business value to clients by leveraging synergies and exploiting opportunities to deliver diversified media solutions.”
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