The Marketing Weak Awards: The Health Lottery

Welcome to the Marketing Weak Awards, The Drum's new column which reaches the parts many would prefer we didn't reach. We basically want to highlight some of the lowlights of what has been produced by our industry over the last seven days.

If you've seen a blunder that belongs on this page, then tell us on Twitter using the hashtag #MarketingWeak.

This week's award goes to a TV commercial, but we are also looking for examples of bad PR and design too - basically we want a Design Weak, PR Weak as well as a Bland Republic Award. Great, so now we have annoyed most of our competitors, as well as at least one client and its agency, let the show commence...

The Bland Republic Award: The Health Lottery - I'm A Loser

This strange piece of work looks like it's going to be a commercial for Weight Watchers until you realise that it's an ad for the National Lottery... except that it's not. It's actually an ad for The Health Lottery - the alternative scheme operated by Richard Desmond's Northern & Shell. It's not often that you have to rely on a garbled voice-over and the supers to determine the brand but you do here.