talkSPORT Live launches Twitter audio player for Barclays Premier League commentary
talkSPORT’s global football service talkSPORT Live has joined with Twitter to bring free commentary of the Barclays Premier League to Twitter users.
The match commentary will be streamed through talkSPORT Live’s audio player embedded in an enhanced Twitter profile to a global fan base, with commentary available in Spanish and Mandarin.
Developed by talkSPORT’s fellow UTV Media group companies Tibus and Simply Zesty, the player has been optimised for Twitter’s new mobile interface on iPhone, Android and iPad.
Scott Taunton, chief executive, talkSPORT, commented on the Twitter profile: “talkSPORT Live is a unique offering for football fans around the globe and this integration with Twitter builds on the service’s success by adding an exciting way for listeners to keep up with their favourite team.
"Sport and social media has proved to be a winning combination, with Twitter as the perfect tool for fans to share their passion. This is the first of what I hope will be some great digital partnerships for talkSPORT Live.”