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Liverpool Community Health NHS Trust unveils 1950s-style ads persuading staff to get vaccinated


By The Drum Team, Editorial

October 16, 2012 | 2 min read

Liverpool Community Health NHS Trust has unveiled a campaign, created internally, with the aim of persuading staff to get vaccinated against the flu.

The campaign features staff members coming up with excuses as to why they cannot get the vaccination.

Bernie Cuthel, chief executive for Liverpool Community Health, said: “Although our flu campaign is designed to make our staff laugh, there’s also a more serious message behind it too.

“We want to challenge some of the common excuses we hear from staff and encourage as many people as possible to have the flu vaccination to help protect themselves, their colleagues, their family and friends from flu this winter.”

The campaign will include posters, leaflets, emails, screen savers, and the Trust’s internal communications news channels.

Helen Lockett, director of operations and executive nurse at Liverpool Community Health, added: “Last year we took a very proactive approach to our public flu campaign which resulted in very high take up rates for flu vaccinations amongst our patients.

“But encouraging our own staff members to have a flu vaccination to protect themselves, their colleagues and their patients, has historically proven to be a bit more of challenge. This internal campaign aims to help us really address that issue head on.”


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