Google search results cut down means companies need to ‘coordinate digital marketing, PPC and SEO’ to stay on page one
If plans by Google to cut down search results from ten to seven on a page go ahead, companies will need to coordinate their digital marketing, PPC and SEO in order to stay on the first page of results, Mediarun has said.
The search marketing agency has suggested that this combined with the fact that only paid listings are to be shown within the Google shopping results in the US from this autumn, with Europe and Asia following next year, the need to spend wisely has never been greater.
Alex Wares, managing director at Mediarun, said: “If the page one results were tapered down then companies splitting their spend across digital marketing, PPC and SEO as part of a coordinated approach, would fare much better in trying to retain first page status than a company that continued to treat these disciplines separately.
“In the case of Google shopping companies will have a choice to make, whether to stand the cost of sufficient investment in order to feature in these Google shopping results or to cut their losses with the platform and reinvest the funds in another discipline.
“The end goal for all companies online is to drive as much traffic as possible, for the most favourable cost, in order to deliver the greatest return on investment. Given that page one accounts for 85 per cent of traffic generated, companies would be wise to incorporate SEO, PPC and digital marketing into an integrated overall approach to limit the risk of dropping from the first page.”
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