The Drum sets up ad crash investigations unit in form of The Marketing Weak Awards
The Drum is to begin a new regular online feature called The Marketing Weak Awards where it aims to highlight the not-so-good work coming out of the communications sector each week.
The awards will highlight some of the less successful work coming out of the industry, and will run each Wednesday online, with categories including Bland Republic, Design Weak and PR Weak.
"Through its website, magazine and numerous different award schemes The Drum has a track record of identifying the very best the marketing business is capable of producing," said Gordon Young, editor of The Drum.
"But as well as celebrating successful take offs and landings it is also legitimate to identify the proverbial crashes to understand why and what went wrong and learn want can be done to avoid similar mishaps in the future."
Readers will also be able to discuss and highlight their own opinions and cases of what they believe to be poor work by tweeting The Drum with examples and using the #marketingweak hashtag.