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By Ishbel Macleod | PR and social media consultant

Carat UK & Rubber Republic


bodyform article

October 16, 2012 | 2 min read

You’ve all seen ads for sanitary products…you know, the ones which never show the colour red and always show women having the time of their flipping lives.

Thinking ‘it doesn’t quite match up to reality’? Well, so did Richard Neill, who wrote on Bodyform’s Facebook wall: “Hi, as a man I must ask why you have lied to us for all these years. As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous. I mean bike riding, rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings!! Dam my penis!!

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“Then a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen lied !! There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform, you crafty bugger”

How do you respond to that, I hear you ask?

Bodyform then posted this on Facebook: “Hi Richard. We loved your post on our Facebook page. We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this…”

Fantastic PR or just a bit odd? What do you think?

The response video was devised by Carat.

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