Superdry Facebook Supergroup

Superdry and One iota develop Facebook app to drive social brand awareness


By The Drum Team | Editorial

October 15, 2012 | 2 min read

UK fashion retailer, Superdry has joined with Facebook preferred marketing developer, One iota, to deliver a Facebook application to celebrate its Autumn/Winter 2012 range. Running throughout October, the app will give one of the brand’s 600,000 Facebook fans the opportunity to win a year’s supply of t-shirts for them and two friends.

To be in with the chance of winning Superdry fans must nominate their friends via the application with a winner selected at random. The app has been optimised for smartphone devices and is integrated with the Social Open Graph to maximise viral activity, collating and processing rich consumer profile data in the process.

“We are confident that this application will help us grow our audience and truly drive our customer engagement in the run up to the busy Christmas period, keeping Superdry at the front of customers’ minds,” commented Carl Halford, global social media manager for Supergroup.

“In the long term we believe it will extend our existing fan base and grow our captive audience on Facebook. The real-time online technology will also deliver a quick and positive return on investment from the campaign.”

One iota CEO Damian Hanson, added: “We’re delighted to be working with Superdry on this exciting campaign. The One iota technology can deliver a level of user interaction and engagement that will allow the Superdry marketing team to better understand their customers through the rich consumer profile data available on Facebook.”

Superdry Facebook Supergroup

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