By The Drum Team | Editorial

October 15, 2012 | 1 min read

Ahead of Felix Baumgartner’s record breaking skydive last night, Nestle launches a Kit Kat into space as a show of support.

The brand’s agency JWT London ran the activity on Saturday 13 October, sending a Kit Kat four fingers into orbit and filmed both its ascent and descent, shared through Facebook, Twitter and YouTube.

Created by JWT London, the activity ran ahead of Felix Baumgartner’s record-breaking skydive on 14th October from the edge of space.

The agency was tasked with capitalising on Baumgartner’s wait to break the world record for the highest free-fall from the edge of space, with a countdown promoted through F acebook in build up to the launch.

In the end the Kit Kat apparently reached a height of around 22 miles.

The freefall, which Baumgartner completed last night, also broke the record for the largest live audience on YouTube, at over 8m people watching the live stream through the google-owned platform.

Nestle Kit Kat Felix Baumgartner

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JWT London

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