E.ON partners with LBi to launch 'Best Deal For You' digital initiative


By The Drum Team | Editorial

October 15, 2012 | 2 min read

Energy company E.ON has partnered with marketing and technology agency LBi to launch its ‘Best Deal For You’ service – an easy-to-use online tool which matches customers to the best E.ON energy plan for them.

To support the tool, LBi has developed its first bought media campaign for E.ON, comprising of a series of standard and rich media banner ads, as well as branded films to be shown on digital outdoor screens in locations across the UK. The digital drive is part of E.ON’s wider ‘Best Deal For You’ campaign which includes TV, press, radio, direct, PR and in-store activity.

Head of digital at E.ON, Pardeep Duggal, commented: “LBi has created a beautifully simple online tool, and an engaging digital marketing campaign, which we hope will help plenty of people go online and find their best tariff.”

The initiative follows LBi and E.ON’s in-house web development team’s collaboration earlier this year to unify the brand’s website into one single user experience.

Greg Georgiades, client partner at LBi, added: “We’re delighted to have collaborated with them again on this new initiative. It’s a great example of our blended approach, involving a broad range of skillsets and also leveraging our bought media expertise.”

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