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By The Drum Team, Editorial

October 15, 2012 | 1 min read

Dry shampoo brand Batiste is to release its first TV campaign.

The ‘Rise and Shine’ campaign, created by HERO, will go live today, the first TV ad in the brand’s 30 year history.

HERO Producer Helena Bullivant, commented; "we are absolutely thrilled to be helping Batiste make their first ever TV commercial, we love the ad, everyone worked so hard to make something that was a little different from the usual shampoo commercial, and we feel it is perfect for the brand that is already known and loved by so many.”

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