Patak's launches latest range of sauces supported by a digital campaign from Spinnaker

Patak’s has launched a new range of stir fry sauces with an online campaign created by Spinnaker.

Spinnaker has been working with Patak’s since October 2010, to manage online activity, including website presence, eCRM, social media content and campaign work.

For this latest campaign, Spinnaker created an online banner advertising campaign, appearing on sites such as BBC Good Food, All Recipes and Food Network, in an effort to drive brand awareness.

Featuring the strapline “A fresh take on Indian flavours”, the banners test two different call-to-actions. The first drives to “how to” videos featuring Anjali Pathak, granddaughter of the founder of the Patak’s brand, demonstrating how to use the sauces to prepare a meal.

The second has integrated Shopwyre functionality, which has allowed consumers to add the stir fry sachets to the shopping basket of their preferred online retailer, for when they next check out.

Clarissa Wortley, marketing manager at Patak’s, commented on the campaign: “We’re really excited about the launch of Patak’s new Stir Fry sauces. The campaign developed by Spinnaker will be a huge support to raise awareness of the range as well as testing how a digital media can drive direct sales.”

Sophie Crossley, senior account director at Spinnaker, added: “We were keen for the campaign to combine strong video content with a direct call to action to drive online sales. Digital increasingly has a key role to play for FMCG brands in driving sales, and we’re looking forward to seeing the results.”

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