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Global Radio launches TV channels under Capital and Heart brands

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By The Drum Team, Editorial

October 13, 2012 | 1 min read

Global Radio has launched two music channels on satellite, internet and smartphone, under the Capital and Heart radio brands.

The channels have been made available on Sky and Freesat, the service which the BBC and ITV co-own, as well as the via the Heart and Capital iPhone and iPad apps.

Stephen Miron, chief executive of Global Radio, commented on the channels: "The launch of these new TV channels are a natural evolution for the Capital and Heart brands and will allow us to provide increased commercial opportunities for our radio partners.”

“The channels will play "non-stop" music videos and will deepen and enhance the clear brand identities of the Heart and Capital brands targeting audiences in the same demographics as the radio stations".

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