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Marketing

The Mission acquires Balloon Dog in £3.2m deal

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By The Drum Team, Editorial

October 12, 2012 | 1 min read

The Mission Marketing Group has acquired Balloon Dog for a deal worth £3.2m.

The multi-channel marketing agency, which has offices in London and Norwich, offers s range of marketing services, working with Aviva, Barclaycard, Pret a Manger, and Rightmove.

The agency recorded a pre-tax profit of £0.7m last year, with a turnover of £6.3m.

James Clifton, CEO of Balloon Dog will join the board of The Mission Group, with the management structure set to be retained according to the acquisition release.

David Morgan, executive chairman of The Mission Group, said; "We are very pleased to add a further high quality business to The Mission family. Balloon Dog is an exciting, profitable business and fits perfectly into our portfolio of agencies.”

Clifton added: "Balloon Dog have enjoyed an excellent four years and we are looking forward to continued growth within The Mission family. The Mission model fits us perfectly as we are a strong entity in our own right but can benefit further from a likeminded network of agencies."

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