By The Drum Team | Editorial

October 12, 2012 | 1 min read

Jackpotjoy is tonight launching a new ad, created by isobel, to persuade the public to have more fun ‘just for the Jackpotjoy of it’.

The second in a series of ads in a £5m campaign, the ‘duelling instruments’ execution again features Barbara Windsor as the ‘Queen of Bingo’.

The ad shows two musicians - a cellist and a virtuoso squeaky toy player - in a recording studio starting to play Bach's Toccato and Fugue in D Minor, with the pair becoming more and more competitive.

The new 30 second ad will run from tonight with a further execution to feature later in the year, with the campaign to run until February 2013. Drum News UK

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