By The Drum Team, Editorial

October 12, 2012 | 2 min read has announced its return to television advertising with the launch of its ‘Now Even Better Fred’ campaign airing from Monday 15 October.

The betting site’s new ads will draw attention to a bigger and better football proposition and aims to target football fans by offering bigger odds, more bonuses and a greater choice of matches to bet on.

Developed by Manchester-based integrated advertising, creative and PR agency, BJL, the graphic-led animation highlights the scale of’s new proposition whilst reflecting the excitement and enthusiasm shown by UK-based football fans.

The creative has been designed to move into online, mobile and shop throughout the course of the 2012/13 Premier League season to provide a fully integrated campaign for

Head of marketing at, Hilary Large, commented: “We’re delighted to be back on air with’s biggest and most compelling proposition and line-up of products to date.

“We’re happy to be able to add to the choice available to customers, while providing more reasons than ever to choose to come to”

Nicky Unsworth, managing director at BJL, added: “With so much noise in the betting sector, we wanted to make sure our target audience were able to walk away with a clear, simple take out from their exposure to the campaign, which we felt ‘Now even Better Fred’ encapsulated perfectly.”

Advertising creative development was led by BJL co-creative directors Tom Richards and Pete Bastiman. The ads were produced by Mainframe with media strategy handled by MediaCom (North).


Content created with:


BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition –...

Find out more


Find out more


Find out more

More from Betfred

View all