Betfred.com returns to TV with ‘Now Even Better Fred’ campaign developed by BJL
Betfred.com has announced its return to television advertising with the launch of its ‘Now Even Better Fred’ campaign airing from Monday 15 October.
The betting site’s new ads will draw attention to a bigger and better football proposition and aims to target football fans by offering bigger odds, more bonuses and a greater choice of matches to bet on.
Developed by Manchester-based integrated advertising, creative and PR agency, BJL, the graphic-led animation highlights the scale of Betfred.com’s new proposition whilst reflecting the excitement and enthusiasm shown by UK-based football fans.
The creative has been designed to move into online, mobile and shop throughout the course of the 2012/13 Premier League season to provide a fully integrated campaign for Betfred.com.
Head of marketing at Betfred.com, Hilary Large, commented: “We’re delighted to be back on air with Betfred.com’s biggest and most compelling proposition and line-up of products to date.
“We’re happy to be able to add to the choice available to customers, while providing more reasons than ever to choose to come to Betfred.com”
Nicky Unsworth, managing director at BJL, added: “With so much noise in the betting sector, we wanted to make sure our target audience were able to walk away with a clear, simple take out from their exposure to the campaign, which we felt ‘Now even Better Fred’ encapsulated perfectly.”
Advertising creative development was led by BJL co-creative directors Tom Richards and Pete Bastiman. The ads were produced by Mainframe with media strategy handled by MediaCom (North).
Content created with:
THE BJL GROUP
BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition –...
Find out more
MediaCom
Find out more
Mainframe
Find out more