PG Tips

PG tips launches scratch card Facebook app with We Are Social

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By The Drum Team, Editorial

October 11, 2012 | 1 min read

PG tips has launched a ‘scratch card’ Facebook app to support its on-pack promotion.

Created by We Are Social, the app gives fans the chance to virtually scratch a card in order to win prizes such as £100 or six month’s supply of PG tips.

The app aims to raise awareness that shoppers who have purchased packs of the tea can enter a code into a mini site to be in with the chance of winning £5,000.

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