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Nike Tour De France Lance Armstrong

Nike continues to support Lance Armstrong as 11 former team mates offer evidence against him


By The Drum Team, Editorial

October 11, 2012 | 2 min read

Nike has announced that it is set to stand by Lance Armstrong, despite the US anti-doping authority describing the seven times Tour De France winner as a ‘serial’ cheat.

Despite a report from the United States Anti-Doping Agency claiming that Armstrong and his team ran "the most sophisticated, professionalised and successful doping programme that sport has ever seen", the global sports brand Nike to stand by the athlete, who will not contest the charges.

11 of Armstrong’s team mates have made statements claiming to have seen him take performance enhancing drugs.

Nike initially made the same statement as it released last night after the 1,000 page document was released offering evidence collected on Armstrong’s drug use.

The statement read: “We are saddened that Lance Armstrong may no longer be able to participate in certain competitions and his titles appear to be impacted. Lance has stated his innocence and has been unwavering on this position. Nike plans to continue to support Lance and the Lance Armstrong Foundation, a foundation that Lance created to serve cancer survivors."

It is reported that Armstrong was at Nike World Headquarters campus this week working with designers on Livestrong products and speaking to staff about his cancer battle.

Nike Tour De France Lance Armstrong

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