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ITV Online marks Emmerdale’s 40th Birthday with exclusive content on ITV.com

ITV Online has revealed Emmerdale fans will be able an access a ‘dual screen experience’ throughout the show’s live episode airing on Wednesday 17 October as part of the shows 40th birthday celebrations.

Special behind-the-scenes content will be added to ITV.com to celebrate Emmerdale's 40th Birthday

A live stream of behind-the-scenes footage will be available on ITV.com between 18:45 and 21:00, giving fans a web cam view of the live episode being filmed. The cast and crew will also be partaking in backstage interviews directly following their live performance.

In the run up to the live show ITV.com will feature content focussing on the soap’s key storylines, cast and crew footage and an interview with British pop group, Scouting For Girls following their appearance in the soap on Friday 12 October.

Danny Whitfield, head of digital for soaps at ITV, commented: “We are very excited to offer viewers an interactive experience on ITV.com as part of Emmerdale’s 40th birthday celebrations.

“This initiative truly gives our fans the opportunity to be part of the much-loved soap’s first live episode and points to ITV’s ongoing commitment to engaging digital experiences.”

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