Bombay Sapphire has unveiled new packaging, aimed at the travel market, which lights up when it is picked up.
Created by Webb deVlam, the design features an illustration by Yehrin Tong in electroluminescent ink, which lights up on the pack when a hidden switch on itsbase is triggered.
Each cycle of animation is 18 seconds long at which point the sequence stops until activated again.
Richard Cuthbert, senior brand manager for Bacardi global travel retail, said: “Webb deVlam continue to exceed our expectations and delight our customers with their use of innovative packaging technology that directly conveys Bombay Sapphire’s brand message. In this case the packaging is the message, it is literally Infused With Imagination.”